A ROYALTY BRAND ATHLETICS INITIATIVE • HAMPTON ROADS, VIRGINIA
WOMEN’S STORIES. GIRLS’ POSSIBILITIES.

Her story.
Her voice.
Her movement.

Remarkable women inspire us. Our girls move the story forward.

CheerHer: Voices in Motion brings women’s history, creative expression, and cheer together—helping girls discover the power of their own voices.

Request program updates ↗Explore CheerHer ↓
In development in Hampton Roads • No cheer experience needed

BIG STORIES. BOLDER GIRLS.

HISTORY ✦ HER WAYVOICE ✦ WITH PURPOSEMOVEMENT ✦ WITH MEANING

Meet the initiative

Big inspiration.
Even bigger
possibilities.

When girls see what women have made possible, they can imagine what comes next for themselves.

Created by Royalty Brand Athletics, CheerHer: Voices in Motion invites girls to explore influential women connected to Hampton Roads and Virginia—and turn those stories into original chants, creative writing, and choreography.

Through guided learning, teamwork, and movement, participants practice speaking up, sharing ideas, and creating something together. The experience ends with a small community showcase that celebrates the women who inspired them and the voices they are discovering.

Women’s historyYouth leadershipCreative expressionPhysical activity

From inspiration to expression

Four steps.
A voice that’s all hers.

Every story becomes a starting point. Every girl brings something only she can add.

01 / DISCOVER

Meet the women.
Find the spark.

Explore stories of leadership, courage, creativity, and community impact through guided lessons and discussion.

02 / CREATE

Turn inspiration
into words.

Write original chants, affirmations, and short reflections that connect a woman’s story to what matters to you.

03 / MOVE

Put the story
in motion.

Collaborate on cheer motions, dance, and choreography adapted to the group’s abilities and experience.

04 / AMPLIFY

Share your voice.
Celebrate her legacy.

Perform an original piece at the CheerHer Showcase and explain the story that brought it to life.

What girls will explore

More than motions.
Skills for moving forward.

01 / HISTORY & REPRESENTATION

Women who changed the story

Discover contributions from women with different backgrounds, perspectives, and paths to making a difference.

02 / VOICE & CONFIDENCE

Ideas worth sharing

Practice expressing opinions, presenting creative work, and speaking about what inspires you.

03 / LEADERSHIP & TEAMWORK

Leading together

Listen to teammates, share responsibilities, make decisions, and recognize the strengths each person brings.

04 / CREATIVITY & STORYTELLING

Her story, your interpretation

Connect what you learn to original words and movement while respecting the facts of the woman’s story.

05 / MOVEMENT & PARTICIPATION

A place to begin

Explore movement with guidance and encouragement. Activities can be adapted so participants contribute in different ways.

06 / BELONGING & COMMUNITY

Rooted right here

Build connections between local history, your community, and the impact you hope to make.

THE CHEERHER STORY LAB

What would
courage
sound like?

What did she change?
What does her story teach us?
How can we put that message in motion?

Local stories. Lasting inspiration.

History lives
closer than
you think.

Our region is filled with stories worth telling: women who opened doors in education, science, the arts, civic life, and community service.

CheerHer’s curriculum will center women connected to Hampton Roads and Virginia, with attention to stories and contributions girls may not have encountered before.

Know a local woman whose story could inspire the next generation? We welcome recommendations for historical figures, community leaders, and potential guest speakers.

Recommend an inspiring woman ↗

The CheerHer Showcase

Her legacy.
Their spotlight.

The experience culminates in a small showcase where participants share their original chants and choreography with families and community guests.

Each performance connects the audience to a woman’s story—and gives girls an opportunity to show what they learned, created, and accomplished together.

Stories you can see.
Voices you can hear.

  • Original pieces inspired by women’s lives and contributions
  • Participant introductions and short reflections
  • A celebration of creativity, teamwork, and growth
  • Connection among families and the community

Showcase date and attendance details forthcoming.

The impact we’re working toward

Confidence with purpose.

We’ll look beyond the final performance to understand what participants learn along the way.

Know her story

Participants can describe a woman’s contribution and connect it to a leadership quality they value.

Use your voice

Participants practice sharing ideas and reflect on their confidence before and after the experience.

Create together

Participants contribute to an original group piece and reflect on teamwork and their role in it.

Planned evaluation: short participant reflections, coach observations, and family feedback.

Help the next generation move forward

Be part of her story.

For families

Explore participation

Request updates on the first CheerHer cohort, eligibility, schedule, and enrollment when details are confirmed.

Keep my family informed ↗
For community voices

Share your experience

Express interest in speaking, volunteering, or helping us connect girls with meaningful local stories.

Explore getting involved ↗
For partners & supporters

Invest in possibility

Discuss support for educational materials, participant access, creative supplies, or the community showcase.

Start a partnership conversation ↗

Good questions

A little more
about CheerHer.

Does my child need cheer experience?

No prior cheer experience is needed for the planned program. CheerHer combines storytelling, writing, teamwork, and guided movement, with activities adapted to participants’ experience.

Who is the initiative for?

CheerHer is being developed for girls in Hampton Roads. The first cohort’s age range, eligibility, and enrollment capacity will be shared once the program plan is finalized.

When will the program begin, and what will it cost?

Dates, session schedule, and participation costs have not yet been announced. Funding and program planning are underway. Request updates to learn about participation when details are confirmed.

Is this an all-star competition team?

CheerHer is a separate educational and creative initiative by Royalty Brand Athletics. Participants develop an original showcase piece inspired by women’s stories; joining an all-star team is not required.

How does this relate to the Girls Safety Initiative?

Both initiatives reflect RBA’s commitment to girls’ empowerment. CheerHer focuses on women’s history, youth voice, and creative movement. The Girls Safety Initiative focuses on confidence, safety education, and self-advocacy.

How can schools and organizations connect?

Contact us to discuss referrals, storytelling resources, guest speakers, and potential partnerships. Specific partnership arrangements will be developed with participating organizations.

Your next move

Let’s make
room for
her voice.

Interested in participating, sharing a story, or supporting CheerHer? Start a conversation with Royalty Brand Athletics.

info@rbacheer.com
3425 Old Armistead Ave
Hampton, VA

Connecting with families across Hampton, Newport News, Yorktown, Suffolk, Norfolk, and Virginia Beach.

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